In the Snake River Valley of Southeastern Idaho in September of 2002, Debbie Merrill and her family pooled savings and energy to start their family business, Welcome Home Aroma. They provided fragrance that added ambiance to the businesses in Southern Idaho and Utah. As a result of their relentless pursuit of quality, the Fragrance Fan and pure fragrance formulations quickly gained a reputation as “unbelievably good and always consistent.”
Soon, homemakers throughout the communities were requesting products for their homes, creating havens of memories enhanced by lingering scents of ripe berries, holiday baking, and floral bouquets. Cierra Ashley-Fragrance for Life was born in 2008 to meet the demands of the residential customer. Cierra Ashley’s success is in offering the most-loved home scents along with Fragrance Fans through direct sales, open houses, and parties. While our fragrance products are enhancing home memories, they are also offering personal growth and career independence to women and their families.
Thank you again for your interest in Cierra Ashley products.

Sincerely,